Originally, I thought I could use these 'faces' as part of my flavour ranges, with roughly ten e-liquids per range, from desserts and sweets to tobaccos and fruits. I even made up some prototypes with a home printer and some glossy card. I revealed this initial look to close friends and family and received a variety of responses. Some loved the visuals and use of celebrity in a faintly satirical way; others wondered about the potential copyright and trademark implications of their use.
I never did get a definitive answer if using celebrity likenesses now deceased or otherwise was an infringement on copyright or not. It really depends on the country you are selling in, the individual copyright laws of states in America, as well as the legal red tape of finding out who these names and likenesses belonged to, be it an estate or film agency.
These are products for adults. The negative attitude in the press that 'vaping was a gateway to smoking for young people' really cemented in my mind this was not the most appropriate way to launch.
Back to the drawing board. I wanted clean, classic and classy design. Tokenvape is all about refined, decadent desserts and interesting, never before seen flavours. I wanted a brand which reflected that.
There was only one small issue: my logo is quite long, horizontally. With vaping, a lot of the things you might need to put a logo on are quite small items. Be it a 30ml bottle of e-liquid or as a logo on a mod of some description. My long logo worked, especially on a website or on a t-shirt, but would need to be printed rather small on a 30ml bottle.
And just one more thing.......
Only kidding!! Let me know your thoughts on any of our design ideas in the comments below.
You must be aged 18 or over to use these products.
Tokenvape e-liquid may contain nicotine.
Nicotine is classed as toxic.
Very toxic if swallowed.
Very toxic in contact with skin.
Keep locked up and out of the reach of children.
If you feel unwell when using these products, stop and seek medical advice immediately.
May contain traces of nuts.
Only to be used with e-cigarettes.